The start of a project is a period of discovery: gathering inspiration and insights, identifying user needs and developing initial ideas. Specific tools and techniques to consider include: market research, user research, user journey mapping, user diaries, service safaris, user shadowing.
- Identify the problem, opportunity or needs to be addressed
- Define the solution space
- Build a rich knowledge resource with inspiration and insights
- Do you know who the service users are and what that means for digital and assisted digital service design?
Know your users (via GDS)